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Core: Change City or Zip Code

Introduction

This document explains the process for changing a city or zip code on a Core website.

  • Note: changes will be made only if the information is verified as the legal USPS-registered address

 

Customer Care vs Pro Services

If core info was entered incorrectly by G5, or if there is some kind of legal/exceptional reason, Customer Care will handle this project. Otherwise, regardless of whether G5 will charge for the project (CPM may decide to waive the fee), the project needs to go through Pro Services for the following reasons:

  1. The project requires a Project Manager to coordinate resources across different teams, and to ensure accuracy and timeliness

  2. The project constitutes a major change to the configuration of a location's SEO strategy, PPC campaigns and website configuration

 

CPM Responsibilities

  1. Make sure request to change info is valid

  2. Submit a Customer Care ticket

  3. CC involved departments (SEO, Paid) on Customer Care ticket

 

Project Manager Responsibilities

  1. Confirm city change with CPM/Client and ensure the reason for change is valid for SEO best practices.

  2. Prepare the 301 redirects excel document (not necessary when making a change to street address only)

  3. Change info in Client Center in the General tab

  4. If the info needs to be changed in the Main Navigation drop-down, change the Location (City ST) in the Website tab. If the location isn't set up yet you will have to add it in Client Navigation Areas from the My Client Center tab.

  5. INSIGHT Design Collection Only - update the city/zip on the Featured Units partial

    1. Access the page titled index_xxxx (where xxxx = store ID)

    2. In the Partial Options field, update city and zip code within the JSON string

    3. Perform this task for each applicable part on the page

  6. Ensure that the new address is reflected in 360

    1. Note: updates made to street address, city, state, zip (and geocodes) in the Client Center are pushed to 360 daily via a job that starts at 5am

  7. Ensure that the new address is reflected in Reputation Manager, if client is using that service

    1. Note: SEO will need to update new address on the Google+ page, but that's already standard procedure for SEO when we pass a core info change ticket to them; however, client will need to update their Branded Name in Apartment Ratings and Yelp (Tyler Herrick advised 3/1/13 that SEO does not do this)

  8. Enter 301 redirects (not necessary when making a change to street address only)

  9. If the site uses the Menu Tree for navigation. The menu MAY need to be deleted and rebuilt. Though the redirects should handle this if it is not done, in the interest of clean and accurate code, this should be done.

 

SEO Responsibilities

  1. Verify address is valid according to the USPS

  2. Update Google Places and request letter verification if phone call not an option

  3. Update Yelp & Superpages

 

Paid Responsibilities

  1. Make decision as to if the current budget allows for this addition targeting to be included in the campaigns

  2. If client wants paid campaigns to cover this additional city names provide a budget recommendation for the MA to present to the client